Positioning & content
Sharper messaging, content planning, editorial direction, and copy that sounds like a real business.
Digital marketing, built to work
Make your digital presence pull its weight.
I help businesses find their signal, sharpen their message, and build the systems that carry it further.
FIELD NOTE / 01OLTION M.
STRATEGY / CONTENT / SYSTEMS© 2026
Marketing that respects the whole picture: the story people see, the channels they use, and the web systems underneath.
01 / What I do
A broader mix, held together by strategy.
From first diagnosis to the details of publishing, I bring the moving parts into one workable direction.
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SEO & discoverability
Search strategy, on-page improvements, technical foundations, and content that earns attention over time.
Web presence & conversion
Website structure, landing pages, user journeys, and practical improvements that make digital touchpoints easier to use.
Campaigns & channels
Social, email, paid-media support, and channel choices grounded in audience, intent, and capacity.
Meta Ads, TikTok Ads & YouTube
Paid-social and video marketing across Meta, TikTok, and YouTube, with native creative direction, audience testing, and clear learning loops.
01.5 / What matters now
Relevant beats loud.
Search is becoming more conversational
People discover answers through classic search and AI-assisted experiences. Useful, original, crawlable content still does the heavy lifting.
Creative is part of performance
Short-form video, creator-style formats, sound, and platform-native ideas matter as much as targeting. The ad needs to earn the pause.
Measurement needs a clearer point of view
Privacy-aware tracking, first-party signals, and honest testing make channel decisions more useful than vanity metrics.
02 / The useful background
Marketing experience that started before the title.
My path into IT began long before digital marketing became a job title. Since 2004, I have designed, run, and promoted websites, blogs, and online communities as an independent operator.
That means I understand the practical side too: CMS work, hosting, SEO and SEM, content workflows, and the small decisions that keep a digital project moving after launch.
Udacity Digital Marketing Nanodegree 2018
Digital Workshop 2018
BA, University of Graz 2016
03 / A good fit
For teams that need an extra brain, not another layer.
→ You have a good offer, but the digital story is still scattered.
→ You need a practical partner who can move between strategy and implementation.
→ You want thoughtful work, clear communication, and no inflated promises.
04 / Let’s talk
Have a project in mind?
Send over the context, the question, or the messy first draft. I’ll reply with a clear next step.